MAS helps protect fishy business

SeneyeMatt300Some timely help with vital form-filling and the introduction of six sigma has enabled a small manufacturing business to fish in a global-size pond.

Seneye, a micro-business employing just four people just outside Norwich in Norfolk,  successfully developed a product that uses an optical sensor to detect changes in water parameters, including temperature, filter crashes, sudden PH changes, water and light levels. In so doing, it will protect the wellbeing of millions of fish.

However, the management team was worried about opening it up to an international market.

“We knew we had an innovation that would change the way people kept their fish, but, as a relatively small company, we didn’t want to rush out into the open and risk the prospect of some bigger rivals copying us and getting to market first,” explained managing director Matt Stevenson (pictured).

To help, Seneye enlisted the support of Manufacturing Advisory Service (MAS) Advisor Chris Perry and, working with patent attorneys Marks & Clerk, an international patent application was made and formally registered.

Seneye’s innovation is now stocked in more than 20 countries —  including Australia where it has a major following.Llucrative German and US markets are the company’s next target.

Stevenson says the company should be on course to turnover £250,000 this year and expects to be double the small workforce before too long.

In addition to the IP support, MAS provided assistance with Six Sigma training and new product development.

This material is protected by copyright Ken Hurst 2012.


About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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