Seneye, a micro-business employing just four people just outside Norwich in Norfolk, successfully developed a product that uses an optical sensor to detect changes in water parameters, including temperature, filter crashes, sudden PH changes, water and light levels. In so doing, it will protect the wellbeing of millions of fish.
However, the management team was worried about opening it up to an international market.
“We knew we had an innovation that would change the way people kept their fish, but, as a relatively small company, we didn’t want to rush out into the open and risk the prospect of some bigger rivals copying us and getting to market first,” explained managing director Matt Stevenson (pictured).
To help, Seneye enlisted the support of Manufacturing Advisory Service (MAS) Advisor Chris Perry and, working with patent attorneys Marks & Clerk, an international patent application was made and formally registered.
Seneye’s innovation is now stocked in more than 20 countries — including Australia where it has a major following.Llucrative German and US markets are the company’s next target.
Stevenson says the company should be on course to turnover £250,000 this year and expects to be double the small workforce before too long.
In addition to the IP support, MAS provided assistance with Six Sigma training and new product development.
This material is protected by copyright Ken Hurst 2012.