Night vision specialist sets its sights on more sales and jobs

nitesite300A manufacturer whose speciality is helping people who need to see in the dark has set its sights on transforming the business by doubling turnover and creating new jobs with the launch of its latest innovation.

NiteSite has developed the ‘Spotter’, a new handheld unit that provides a guaranteed range of 400yards and is expected to be popular with hunters and the security market.

The York-based company is entering full production on the new device and, following successful exhibitions in Germany and Las Vegas, will officially launch it to the marketplace in June. As a result, sales are expected to hit £800,000 this year.

European sales manager Jake Horwell (pictured) said the business had been based on innovation from day one. “Our original products – the NS50 and NS200– have been a huge success and helped provide us with a platform to build on. The impending launch of the ‘Spotter’ marks the next stage in affordable night vision technology.

He continued: “Our products are different because they have successfully replaced expensive technology associated with the sector, with a much simpler process that is based on the principles of a security camera system.”

To help bring the new product to market, NiteSite enlisted the support of the Manufacturing Advisory Service (MAS) and the product design specialists LDT Design who, said Horwell, “both acted as great sounding boards and a constant source of fresh ideas”.

This material is protected by copyright Ken Hurst 2012.

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About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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