A manufacturer whose speciality is helping people who need to see in the dark has set its sights on transforming the business by doubling turnover and creating new jobs with the launch of its latest innovation.
NiteSite has developed the ‘Spotter’, a new handheld unit that provides a guaranteed range of 400yards and is expected to be popular with hunters and the security market.
The York-based company is entering full production on the new device and, following successful exhibitions in Germany and Las Vegas, will officially launch it to the marketplace in June. As a result, sales are expected to hit £800,000 this year.
European sales manager Jake Horwell (pictured) said the business had been based on innovation from day one. “Our original products – the NS50 and NS200– have been a huge success and helped provide us with a platform to build on. The impending launch of the ‘Spotter’ marks the next stage in affordable night vision technology.
He continued: “Our products are different because they have successfully replaced expensive technology associated with the sector, with a much simpler process that is based on the principles of a security camera system.”
To help bring the new product to market, NiteSite enlisted the support of the Manufacturing Advisory Service (MAS) and the product design specialists LDT Design who, said Horwell, “both acted as great sounding boards and a constant source of fresh ideas”.
This material is protected by copyright Ken Hurst 2012.