Assistive Control helping disabled people live independently

Assistive300The Malvern, Worcestershire-based specialist SME Assistive Control is helping people with disabilities to live more independently having enlisted some strategic and financial support from the Manufacturing Advisory Service (MAS).

Having brought to market ‘Typeassist’ – a computer-based communication aid that meets the needs of disabled people who are unable to use a ‘qwerty’ keyboard – its new ‘Switchcontrol’, will open up technology to people with a wider range of disabilities.

In the autumn, Assistive Control – a division of Malvern Scientific – will launch its secondproduct. Branded ‘Helpmate’, it will provide the user with independent access to music, DVDs, books and photos through a range of communication symbols.

Assistive Control director Kate Browne (pictured) said: “Access to the computer is so important in this day and age that we have to make them accessible as it can have a major bearing on someone’s independence.”

MAS had provided one-on-one support and also put the firm in touch with Aston Business School, Growth Accelerator and the University of Warwick. The assistance had, said Dr Marc Beale (pictured), another director of the company one of the UK’s leading experts on assistive technologies, “helped us build a business that has the potential to make a real difference to thousands of people across the world”.

This material is protected by copyright Ken Hurst 2013.


About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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