Bathroom products manufacturer Silverdale goes into administration

silverdale300Silverdale Bathrooms, an independently owned, specialist manufacturer of fireclay and vitreous china ceramics, has gone into administration with 23 of its 75 employees being made redundant.

Administrator Matt Ingram of Duff & Phelps, said it was intended to keep the Newcastle-Under-Lyme, Staffordshire-based business – one of the last of its kind in the UK – open and trading while a buyer is sought.

He continued: “The company was subject to a management buyout in 2011 and sales have failed to increase in-line with the business plan. Consequently, this appears to have resulted in the overhead base of the business consuming working capital to the point that there has been no option but to seek the appointment of administrators.

“Following our appointment, it has therefore been unfortunately necessary to make 23 of the 75 employees redundant as we assess the current financial picture of the company.”

The Silverdale factory has been producing ceramic pieces for almost 30 years, and is one of the few remaining facilities still casting in the UK today. Its brands include the period style BC Sanitan and contemporary ranges under its Silverdale and Jacuzzi Ceramic labels.

This material is protected by copyright Ken Hurst 2013.


About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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