‘Put every effort into exports,’ urges industrialist

sensorTechIngham300A leading industrialist is urging UK manufacturers to “always consider the worst case scenaio“  by endeavouring to export to a number of different regions, ideally in relatively even proportions so that they are not over exposed to any one currency.

Sensor Technology’s Tony Ingham (pictured) who boasts “a lifetime’s experience in exporting”  believes that the recent economic climate should have taught UK manufacturers that they cannot rely on the domestic market alone and must make every effort to maximise exports. Manufacturers must export, but they have to hedge all bets to mitigate the risks, Ingham says.

The Euro, the currency in Britain’s key export market “wobbled alarmingly“ last year and, although catastrophe was averted, the Euro may have further troubles ahead, he says.

“However, I can think of no manufacturer who is in a position to say, ‘we are going to pull out of Europe and concentrate on other markets’. ”

In a summary of target overseas markets, Ingham suggests that Western Europe, Central and Eastern Europe, North America, China/Asia and South America all have pros and cons but: “The conclusion is that UK manufacturers must put every effort into export, and find as many support mechanisms as possible, including local distributors, export guarantees/insurance, exploration visits, help from trade associations, trade councils etc. Exporting isn’t easy and it won’t make you rich, but it is quite simply a necessity. ”

This material is protected by copyright Ken Hurst 2013.

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About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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