Aston Martin to team up with Mercedes

astonVanq300Luxury car manufacturer Aston Martin has announced that it is to team up with the Daimler-owned German carmaker Mercedes to develop a new generation of engines.

Daimler will take a stake of up to 5%, depending on the progress of the agreement, in the 100 year-old British marque which is currently owned by investment and private equity firms including Investment DAR, Adeem Investment and Investindustrial.

The deal, which should be completed by the end of 2013, “will see Aston Martin access significant Mercedes-AMG and Mercedes-Benz Cars’ resources, allowing the development of bespoke V8 powertrains and the use of certain components of electric and electronic architecture,” said Aston Martin director Ian Minards.

He added: “Working with Mercedes-AMG in this way while, of course, remaining independent and preserving the unique character and style of Aston Martin that has been the mainstay of the company throughout its 100-year history, points to a very bright future for the company as it starts its second century in business.”

Ola Källenius, Head of Mercedes-AMG GmbH said: “We are proud to work with Aston Martin and provide them with powertrain and e/e components for their forthcoming sports cars. This is proof of AMG’s technological and performance expertise and a real win-win situation for both sides.”

The companies confirm that their respective engineering teams will work together to optimise the implementation of this technical partnership.

Both parties have agreed that no further details of the planned technical partnership will be revealed for the time being.

Aston Martin will continue to manufacture all of its sports cars at its Gaydon headquarters in Warwickshire, England.

This material is protected by copyright Ken Hurst 2013.

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About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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