Warren puts Robbie Williams’ head on a truck

robbieHead300Thetford, Norfolk- based manufacturer Warren Services will be rolling out pop idol Robbie Williams’ head-on-a-truck in a Europe-wide screening to millions later this month.

The company was commissioned to supply a series of trucks and structures, designed by Warren client Brilliant Stages, upon which are mounted seven fibre glass sculptures of Robbie Williams’ head, some over seven metres high. The heads feature in what is described as “a two-hour, rip-roaring, high-octane live show.”

A date from the three month, 26-date tour will be beamed live from Tallinn, Estonia to cinemas across the UK and Europe on the 20 August.

Warren Services, which is reluctant to reveal the contract value of its involvement in Williams’ Take The Crown stadium tour beyond admitting that it was the company’s “largest ever individual project of its kind”, said it was “proud to have been chosen to be involved in the manufacturing and build process for the stage set of one of the UK’s greatest artists”.

Warren MD William Bridgman said: “We didn’t see the full plans to start with and once we were underway the project was rapidly added to. Because a lot of the build was carried out at our assembly site we were able to see the true scale of the project, which was very exciting for our team.”

Commercial Director, Clive Poyner added: “We’ve got a fantastic team of 90 staff and most of them worked on the project at some point, day and night 24/7.”

Warren Services was established in 1989, has an annual turnover of around £6m and has recently purchased an additional 50,000 sq ft factory in Thetford.

This material is protected by copyright Ken Hurst 2013.

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About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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