The boss of a prototype and production engineering firm has warned that for smaller engineering companies “detail, control, focus and being able to manage a system of engineering activity so that the outcome can be clearly determined are at the heart of the very work itself”.
Gerald Balk, managing director of Emerald Precision which specialises in CNC milling and turning, believes that although competitive advantage in a crowded marketplace presented a similar challenge to all smaller precision engineering companies, relationship management was an area that smaller engineering companies need to become competent in.
He says that although it is easier to understand the importance of quality as a differentiating factor in building a competitive edge, it is “less immediately obvious how important the relationship itself between supplier and customer is or how to achieve it”.
He continues: “For a precision engineering company, maintaining a consistently high quality of work, and having high quality systems and customer service are actually important parts of managing a good business relationship that ultimately leads to customer retention.”
Balk says his own company carries out all work in-house, investing in machinery and people as well as working to achieve ISO certification in a bid to achieve ultimate excellence.
This material is protected by copyright Ken Hurst 2013.