Bentley aims for double digit growth by year end

BentleyContinental300Bentley Motors has built on its performance for the first half of 2013, after announcing that global customer deliveries to the end of September have grown by 9% (6,516 cars) against the same period in 2012 (5,969 cars) and added that it is aiming for double digit growth by the end of the year.

The largest market for the Crewe-built luxury cars is the Americas where strong growth was sustained, but Europe and the Middle East also posted impressive gains, driven by sales of the new Flying Spur, Continental GT (pictured) and Mulsanne.         

The Americas strengthened their position as Bentley’s largest market, delivering 2,022 cars to customers, a 16% increase on the same period in 2012.

The Mulsanne, Bentley’s flagship model, continued to prove popular in the Middle East, with a 53% delivery increase, with the market as a whole growing to 596 cars, rising by 26%. There was a similar story in Asia Pacific, where 315 cars were delivered to customers, a 38% increase.

In Asia the Bentley growth in Japan continued with a 9% increase in deliveries (142 cars). In China, with Flying Spur deliveries having commenced in the third quarter, 1,264 cars were delivered, representing a 17% decrease over last year.

This material is protected by copyright Ken Hurst 2013.


About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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