Bentley output hits record 95-year high

Bentley CreweThe Crewe-based luxury car maker Bentley Motors says it has “firmly reinforced its position as the leading manufacturer of luxury vehicles in the world” after announcing a near 20 per cent increase in global deliveries in 2013. 10,120 cars were delivered, the highest figure in Bentley’s 95-year history, against 8,510 in 2012.

The Americas region maintained its number one market position, while Asia Pacific, the Middle East and Europe, particularly Germany and the UK, posted substantial gains over the previous year.

Bentley chairman and chief executive, Dr Wolfgang Schreiber, said: “2013 marks our fourth consecutive year of double-digit growth, establishing ourselves as the most sought after luxury car brand in the world. We continue to win new customers and we are confident that 2014 will be another successful year for Bentley.”

Bentley, which is owned by the German car giant Volkswagen, said that new models were critical to its success. In 2013 it launched the new Flying Spur and in the final four months the year, when the model was fully available, 2,005 were delivered compared to the average yearly sales of 2,700 cars of its predecessor.

Deliveries also commenced for Bentley’s open-top performance flagship, the Continental GT Speed Convertible.

Copyright Ken Hurst 2014

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About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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