Amarinth leads the way to growth

amarinthSuffolk pump manufacturer Amarinth says the implementation of “an effective leadership strategy” has helped it to boost exports, increase sales and take on eight new people.

Amarinth, a specialist in the design, application and manufacture of centrifugal pumps and associated equipment, said it had seen demand for its API 610 registered products from clients in the petrochemical sector surge and is now on course to hit record turnover this year.

Based in the seaside town of Woodbridge, the company also supplies general industry and the chemical markets and exports 90% of its annual sales to blue chips customers including BP, Petrofac and Shell.

The firm’s Alex Brigginshaw acknowledged the help Amarinth had received from the Manufacturing Advisory Service (MAS).

“We were keen to ensure that the leadership capabilities of the business matched our own ambitions, which is why we opted for the leadership training. The expansion of the business has meant our managers now have an extended reporting line and we needed to ensure this was as strong as it could be.”

Amarinth said it had now turned its attention to new export markets, focusing on the North Sea, Asian Pacific and the Middle East where it currently supplies into Iraq and the United Arab Emirates.

Copyright Ken Hurst 2014


About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
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