ACT strikes out Cobra to seize eco parts market

act3Just a year on from its takeover by industrial investors, the Wrexham-based manufacturer Cobra Automotive Engineering is to change its name in a bid to grab £3m of new contracts in automotive, aerospace and new generation low carbon vehicles.

Cobra will now be known as Applied Component Technology (ACT) – a change that it hopes will help it tap into demand for lightweight ‘eco’ parts.

The new corporate identity marks the company’s one-year anniversary following its purchase by investors Pemberton Capital and the appointment of Bob Woods (pictured, right, with colleague Nick English) as managing director.

In that time, ACT said it had re-established its presence as key supplier of interior trim technologies and products to global tier 1s and car markers.

All 75 staff had been retained and, following recent wins to supply a plastic bumper part for a luxury vehicle manufacturer and new low weight load floor, the company says it is confident about creating new jobs in 2014.

“We are really excited about the new brand as it marks the next stage of our development and reflects more closely the services and products we now provide,” explained Woods.

“Over the last twelve months we noticed that the mass reduction technology we’ve developed could be applied to lots of different markets, including aerospace, rail and marine, so felt having ‘automotive’ in our name restricted us somewhat.

“The signage at our factory has been changed and the website is now live. We’ll also be promoting the new brand at a forthcoming SMMT Forum event in March.”

ACT, which boasts £7.5m of sales across eight countries, has also made a number of high profile appointments to bolster its senior management team.

Copyright Ken Hurst 2014


About Ken Hurst

Ken Hurst began his career as a journalist in London over 30 years ago, working on a range of publications before moving on to weekly newspaper production in the newly-independent Zambia of the 1970s. He returned to the UK where his work included spells on newspapers and magazines, before moving to head up Norwich Union’s corporate affairs division. In the 1990s he moved on to freelance, co-own and publish the B2B audio magazine Sound and front the BBC radio Yesterday’s Papers programme. There followed six years as Business Editor at Britain’s biggest selling regional daily newspaper, The Eastern Daily Press, where he led an award-winning team and for whom he still writes a weekly socio/political comment column. Subsequently, he was Group Editorial Director at CBM, responsible for its UK and US magazine output – including The Manufacturer magazine – research-driven industry reports and live events content. Currently he is Contributing Editor at Works Management magazine publisher Findlay Media and Chairman of the consumer publishing house TNT Multimedia Ltd. He is a Fellow of the Royal Society of Arts and of the British Association of Communicators in Business.
This entry was posted in Aerospace & defence, Automotive, Manufacturing management, Moves/expansion, sales & marketing and tagged , , , . Bookmark the permalink.

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